Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.Neglecting it is way more risky than investing in it.What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns? Software companies have become tech teachers with how-to videos and eBooks. Even the financial industry has come up with apps, online knowledge centers, and other tools to help both individuals and business customers better meet their financial goals and to do it with a level of transparency and convenience that was unheard of 15 years ago.Great content, especially the dynamic, well thought out strategies are showing consumers they deserve more.
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like:
Description: An unparalleled group of industry leaders and practitioners have signed on to help at Tradecraft. These are people who push the craft forward, establish industry standards and actively mentor the next generation of leaders. Your work at Tradecraft will give you the opportunity to learn from their experience, collaborate on projects, and establish meaningful relationships.
Smart voices like Ann Handley in the B2B marketing industry have called for a focus on quality and even brevity over the hamster wheel of content mediocrity. Many have listened and yet many more B2B marketers are still fighting the uphill battle of creating uninspired blog post after blog post, ebooks, white papers, case studies and who knows how many social messages – and to what end?
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016). Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
The admission criteria will vary from school to school, and will also depend upon the type of program you wish to enroll in. For an associate or bachelor degree, you will need to complete your high school education first. For admission in a master’s degree, you must have a bachelor degree in the same or a similar field. The application process will depend upon the school and may include an admission fee, an admission test, and minimum CGPA requirements, along with letters of recommendation.
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Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.
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About Blog Whether your objective is to create awareness, increase leads or build the strength of your brand we will work with you to form a plan that gives you a competitive digital edge. From SEO search marketing and Google AdWords, to Pay Per Click (PPC) and social media management, we may have plenty of tricks up our sleeve. The Digital Freak blog is designed to help you stay up to date on the latest in online marketing so you can understand our ever-evolving campaigns for you.
Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan. How not to get overwhelmed while staying on top of the latest marketing trends? Here are a few tools that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer: Tools to… [Read More…]
We begin by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in-depth discovery, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.