Based in the United Kingdom, Ian Linton has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.
Blind Five Year Old is an SEO a blog which offers a wide range of information and news on search engine optimization. On average the blog is updated once a month and is particularly valuable for a newbie since it provides timely insights into what's currently going on in the field spiced up with personal experiences and is a must read if you want to know what the SEO industry is like on the inside and how its changes affect you.
Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important “money pages” (i.e. those that drive direct sales). In this article I’ll go you through both basic and advanced keyword research tactics for your product pages that will also positively impact conversions. Keyword research lies at the heart of any marketing campaign,… [Read More…]

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
With website analytics, you can view the number of visitors that come to your site, look at which pages they visit, and see how long they are spending on each page. You can also see when peak site traffic days and times are as well as track conversion rates across the site. All this information offers important insights that can help you improve your campaigns over time.
Content Marketing is all in one solution to get all benefits of Internet Marketing for your small, medium and big brand on the Internet. In which writing and publishing promotional, beneficial, valuable, engaging content on the website that search engine rank easily, gets more social shares, improve website rank and convert visitors into customers.
Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business. Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that… [Read More…]

There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
About Blog Eric Sachs is an SEO expert who started his career in internet marketing over 10 years ago. After opening his own digital marketing agency, Sachs Marketing Group, he realized he wanted to use the industry know-how he had collected to help more people. From there, a blog was created with the goal to be of service to business owners, helping to better position them in the eyes of their audience.
One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.
A:Understanding consumers is one of the most important topics in internet marketing courses. This topic deals with the process of identifying and understanding the needs of the consumers. This topic also touches on the subjects of popular behavior models, and motivations behind a sale. Students get a chance to understand the psychological aspects behind successful transactions. Case studies of successful companies are examined for a better understanding.

Working with them was really easy because they understand the business side and the industry [Franchise] side.  They just get it!  If you are a franchise company looking to grow your business either on the franchise development side or the operations side of the business, ClickTecs will do an outstanding job for you.  I recommend them without any hesitation whatsoever.


Retargeting is another way that we can close the conversion loop and capitalize on the traffic gained from the overall marketing campaign. Retargeting is a very powerful display advertising tool to keep your brand top of mind and keep them coming back. We track every single touch point up to the ultimate conversions and use that data to make actionable recommendations for further campaign optimization.
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