This month we had two unconfirmed Google search ranking algorithm updates, one around August 17th and the other around August 29th. Google began penalizing domain leasing portions of sites, and also slammed a popular SEO with a link penalty. The evergreen GoogleBot is now running supports Google's tools finally. Google also explained a lot more about two waves of indexing despite having two more indexing issues including a post about what happened. On the EAT…
Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key government policy papers have adopted a strategic social marketing approach. Publications such as "Choosing Health" in 2004, "It's our health!" in 2006 and "Health Challenge England" in 2006, represent steps to achieve a strategic and operational use of social marketing. In India, AIDS controlling programs are largely using social marketing and social workers are largely working for it. Most of the social workers are professionally trained for this task.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016). This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012). Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. So was VW’s 2014 “Game Day” commercial, which has been viewed on YouTube almost 18 million times as of the writing of this post, an ad, or content marketing? The answer is it’s both, depending on how it’s received by each individual who is exposed to it. The same will apply to any piece of content marketing you create, depending on whether the recipient received value from it or not. Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is. We can get more clarity by considering a few examples.
At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
Whole Foods “Favorite Dishes” A Whole Foods grocery store is shown, featuring some of the all-natural foods you can buy. A narrator describes some of the popular products at the market, including custom cut meats and wholesome veggies without artificial preservatives. The advertisement ends, encouraging you to “feel good about where you shop.” Males, ages 18-45, Females, ages 18-45 Egocentric Fulfillment: You understand the importance of avoiding additives, and want to “feel good” about yourself. By shopping at Whole Foods, you eat healthier and maintain a high level of quality.
Craft or improve your email marketing strategy. Consider implementing Calls to Action that engage your readership in immediate ways. This works whether you’re selling a product, hosting an event, or delivering new content for your subscribers to enjoy. Set time aside to regularly draft emails–consider making a goal to write a set number of email drafts per week.